• Pip Jamieson: Creativity Should Not be Reserved for Those Who Can Afford it

    August 30, 2018
    • Pip Jamieson: Creativity Should Not be Reserved for Those Who Can Afford it

    The founder at creative networking platform and jobs site The Dotstalks about why art and design skills should not be reserved for the middle class, and suggests how the industry can help diversify its workforce.

    We all know the robots are coming. Soon machines will drive, serve customers, do our accounts and legal work. However, there are three very human traits that machines currently struggle with: they don’t have common sense, they don’t understand (or have) empathy, and they can’t match our creative capabilities.

    If we want our children to have jobs, author Sir Ken Robinson was completely right when he said in a conference that “creativity is as important now in education as literacy, and we should treat it with the same status.”

    The Government is neglecting creativity

    This is all very well, but unfortunately it’s not what is happening in the current education system. Our Government is increasingly obsessed with STEM (Science, Technology, Engineering and Mathematics), however STEAM is far more important – putting ‘Art’ (in other words, creativity) at the heart of tech. As automation replaces non-creative routine jobs, we need more people to come up with creative tech solutions. It’s when you put an engineer next to a creative that the magic really happens.

    With the Government neglecting creativity, there has been a corresponding drop in the number of specialist creative, art and design teachers being trained, and a 28% drop of students taking creative GCSES. This is largely due to recent changes to UK curriculums, where the English Baccalaureate (Ebacc) qualification has drastically limited creative choices at schools, enough so that British icons such as Grayson Perry and Tracey Emin have called for a stop to the new qualification structure in an open letter.

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    Design Week

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