Marketing Like Picasso: The Ultimate Crash Course for Busy EntrepreneursJune 19, 2017
“Marketing isn’t everything... it’s the only thing.”
That’s the line Brian Kurtz used to kick off his marketing crash course to a room full of aspiring entrepreneurs in Hungary — a country under communist rule until 1989. Communism put a lid on entrepreneurship for decades, but within this new generation exists a flourishing entrepreneurial spirit.
Conversely, in 1989 Brian Kurtz was busy transforming Boardroom Inc. into a multimillion dollar direct marketing icon. He helped sell tens of millions of books and subscriptions, famously leading the company from $5 million in revenue in 1981 to nearly $160 million in 2006. Brian recently traveled to Hungary to share insights from his 35+ years in business with up-and-coming Hungarian entrepreneurs.