It’s Not About “Engagement”: Using Social Media To Make Ideas Happen

September 20, 2018

Mastering social media means learning how to communicate your ideas with sincerity and passion. It’s not rocket science, it’s reciprocity.

It’s all well and good to tweet about what you had for lunch, or share party pics on Facebook, but what if you want to use social media to achieve a specific goal? Perhaps to garner support for a creative project, or build awareness about a product you’re launching. How then do you wade through all the social media speak and interact with people in a way that will make a difference to your mission, not just create more idle chatter?

I talked with a handful of social media mavens, community managers, and grassroots organizers to get their tips on navigating the social sphere. Here are a few pointers on rising above mere fans and followers numbers to create relationships that will really move the needle on your creative endeavor.

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