How Instagram Came to Rule Fashion WeekSeptember 14, 2017
As Instagram continues to evolve and the reign of influencers grows ever stronger, New York Fashion Week is trying to keep up.
From designers opting to eschew runway shows altogether in favor of showing collections on Instagram, to creative directors ditching models to cast influencers in their shows, Instagram’s impact is ubiquitous. Even the hordes of bloggers mobbed by street style photographers, wielding both professional cameras and iPhones, is indicative of the power of Instagram as a marketing tool for fashion brands and fashionistas alike.
While catwalks continue to be a fixture at NYFW, designers are also turning to innovative presentations with elaborate decor, special guests and music — events practically begging to be shared on Instagram. Now, with features like Instagram Stories, Live and shoppable feeds, designers have even more at their disposal to engage with consumers, and this is bleeding into their fashion week strategies.