Award-winning British artist Es Devlin OBE is set to design the UK Pavilion at Expo 2020 Dubai. The Pavilion will be the centrepiece of the UK’s presence at the Expo – highlighting UK expertise in artificial intelligence and the space sector.
The UK Pavilion at Expo 2020 Dubai will be produced by the London and Dubai based global brand experience agency Avantgarde. The Department for International Trade will lead the UK government’s presence with cross-government support.
The Expo will be visited by an estimated 25 million people in the 6 months from October 2020 to April 2021. World Expos offer the UK a significant opportunity to communicate directly with millions of people, strengthening British soft power and enhancing the UK’s reputation on a global stage.