Amazon Moves Into UK Live Music Starting With Blondie London GigMay 17, 2017
US digital giant to expand music strategy with Prime Live Events, in latest move to attract subscribers.
Amazon is moving into the live music business in the UK, running and promoting its own gigs starting with Blondie later this month.
Amazon, which started selling tickets for shows, gigs and events for the first time two years ago, is once again using the UK to expand its music strategy with the launch of a new business called Prime Live Events.
The US digital giant is using live gigs, which industry body UK Music says are worth about £1bn a year to the economy, as the latest sweetener to attract customers to its Amazon Prime subscription service.