Our membership community is bursting with exciting creative talent. Here we meet the Founder of Alexandra Lunn Studio, to learn more about her experiences as a Creative Entrepreneur.
Name: Alexandra Lunn
Business Name: Alexandra Lunn Studio
Creative Sector: Graphic Design and Creative Direction
How many years have you been in operation?: Two full years
Tell us a little about your background and how you got to where you are today:
I am from a small town in West Yorkshire known for it's artistic and LGBTQ community. Growing up amongst this as well as the beautiful surroundings have allowed me a lot of freedom in the way I think. Even though I had no idea what design was or could be, I think this environment influenced me to pursue a creative career path.
I moved to London when I was 19 to work as a nanny for a family in Kensington. However, I felt pretty overwhelmed by the hustle and bustle of the city, and the fact that I didn't know exactly what I wanted to do with my life. Therefore I decided to travel the world for a year. Whilst in Goa, India, I had an interview for the Visual Communication course at the Glasgow School of Art. I was overjoyed when I found out I had a place.
Whilst studying I won The Prints Futures awards and an Erasmus scholarship to study Traditional Animation in Budapest, where I was taught by the animators who created old Soviet inspired propaganda animations. From there I moved to Berlin where I made a music video for an electronic musician. Once I had returned to Glasgow I specialised in Graphics for the final year of my studies. I completed my undergraduate in 2014.
That summer I moved to Amsterdam to do a placement with the research and design studio Metahaven. From there I moved to London where I did another placement with Jonathan Barnbrook.
Talk us through a recent workday:
- Wake up 6 am, do some writing–journalling helps me to differentiate between a good idea and a lousy one.
- Get to work by 7 am–to beat the rush hour–I still can't believe how many people there are here. I hate feeling like a sardine.
- Eat my frogs for breakfast– I do all of the things that I don't want to do first, so they're out of the way. This doesn't involve any creative tasks; it's mainly admin/finances etc.
- Creative work
- Yoga or a long walk home from Old St to Muswell Hill.
What inspired you to start your own creative business?:
After working on two placements the only available job opportunities were more internships or junior roles so I decided to set up my own business. I also love the idea of working for myself and pushing the boundaries of what design is and can be. It is very rare, that in a normal job you have the opportunity to pursue other interests and can make self-initiated work. This self-initiated work helps influence my commercial practice.
What has been your biggest achievement to date?
I'm hosted a workshop at the Swiss Church in London where participants got the opportunity to build and construct their own typeface out of paper and then walk away with a font that they can use again and again. The event was part of London Design Festival. Preparing for it was a lot of fun.
Aside from that, feeling peaceful.
What has been your biggest challenge with starting up?:
Keeping calm and focus on the good.
One word that best describes your experience of being a creative entrepreneur:
What apps, gadgets or tools can’t you live without?:
I'd like to see how it is to live without them. But a gadget... probably a pen. I really need to write things down.
How do you keep motivated and inspired?:
Exercise, reminding myself that there are so many good things to come
What’s the best/worse advice about starting a business you’ve ever received?
Best: Do your own thing–JB. Or, take a break –family and friends.
Worst: Take a break (when I've just had one) - family and friends.
What is your favourite thing about being a member of Creative Entrepreneurs?
The Newsletters; being kept up to date with such a wide and diverse amount of stuff going on in London; it's opened me up to a lot of new opportunities and ideas.