• Learning

    Building a Business Within the Creative Industries

    Intellectual Forum

    Frankopan Hall West Court, Jesus College

    May 02, 2018
    19:00 - 20:00
  • Building a Business Within the Creative Industries
    Jesus Lane, Cambridge, CB5 8BL
    Free Entrance

    Flora Alexandra Ogilvy is the founder of Arteviste, which helps companies to inspire their audiences by engaging with the contemporary art world. They create editorial, video, and events-based content with a focus on the younger end of the market for clients such as Soho House, Artnet and Frieze. Recent press includes The Daily Telegraph and W Magazine.

    Flora also lectures on art and business at Christie’s, Sotheby’s, The Courtauld and Imperial College as well as writing for publications such as Artnet, Lula Magazine and Suitcase. Her focus is on empowering students with a lack of experience or resources to understand how they can use technology and networking to build a successful business within the creative industries.

    Alongside internships at Sotheby’s and Christie’s, Flora started her business during her History of Art degree. As well as being an entrepreneur, she is also described as a motivational speaker, curator, art dealer, and journalist. Exploring multiple revenue streams and managing your money effectively is at the core of start-up culture - a practical issue explored during her lecture.

    With a focus on building a business within the creative industries, Flora will offer advice on building an online presence, navigating social media, professional relationships, public speaking, and networking as well as questions like choosing a workspace or developing a routine. All of this information will combine with insight into the contemporary art market itself.


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