• Creative Entrepreneurs Ask: Where Do Good Ideas Come From?

    May 08, 2017

  • Creative Entrepreneurs Ask: Where Do Good Ideas Come From?
    Creative Entrepreneurs Ask: Where Do Good Ideas Come From?
    By Doug ShawArt Consultant

    There are a few questions which frequently circle my mind. The patterns, speed and shape of their orbit changes according to what I am working on, but they’re nearly always there, somewhere. Questions like, How much is enough? Why am I not kinder? Is she really going out with him? Where do I find clarity? Where do good ideas come from?

    Come and Play

    Together with some friends, I am exploring that good ideas question through an emerging project called The Art of Innovation. ‘What’s that then?’ I hear you ask. Very briefly, it is a project designed to explore the space where the arts meet business, in pursuit of changing lives for the better. If you are in London on June 8th – we’re running a workshop and a free to attend Art of Innovation session at a lovely venue overlooking the River Thames. You can find out more about that, and book a place here. OK, enough of that, where was I?

    Blending

    Something I have become much more aware of in recent years, is the idea that doing something different, sparks and prompts other thoughts, ideas, and actions. Take three things I enjoy doing, walking, my art, and my work. Previously, in that elusive search for clarity – I’ve tended to see these things as separate entities. Keep them separate, keep things clear… In December 2015, I began to integrate walking into my work more intentionally, in that I would make time for a regular stroll most days. The trigger was a Fitbit which I got for Christmas, and once I got over my tendency to be gamed by technology, I settled from a hectic ‘oh my god I must walk round the kitchen another 20 times before I go to bed to hit 10,000 steps’ mania into a more fluid, useful rhythm.

    In time I began to realise that the walk influenced and affected my work, and vice versa. They blend, not always, but often. Sometimes the blend produces useful ideas immediately relevant to a work problem I am wrestling with, sometimes the ideas are daft/stupid/lousy/beautiful/adventurous, and any combination of all of the above. Sometimes there are no ideas. I dropped my guard, allowed the walk and the work to speak with each other, and as a result, got better at both (trust me, you should see the way I now put one foot in front of the other, it’s awesome).

    Sparking

    In April 2016 I began my free art adventure. I walked to the train station and on the way, I placed a piece of art I’d made, outside the local town hall. Attached to the note was an invitation to whoever found the art, to take it home if they wanted to. The project continues, at least once a week I make and leave art in my local community. The adventure is unfolding in so many ways that to write about it here, would a) wear my fingers to stumps and b) risk boring you to death. I will write more about the project, and for now, it’s useful for the purposes of this blog post, to know it exists.

    In truth – the adventure started some time before that. What sparked it? Maybe it was the hand painted postcards I made for friends while on holiday, it may have been the first Leap Day I ran in 2012? Who knows – I guess an important thing to note is that good ideas sometimes start from a specific point, other times, they are a combination of almost invisible threads, gradually winding together into a rope which can be more clearly seen.

    The free art project began with the intention of helping me learn to let go, to see more beauty in impermanence, and as a way of building some discipline into my previously sporadic artistic adventures. As I continued to work on the project, I let it infuse my consulting work, and vice versa. I’ve used art in my consulting work for years now, so this is not a new thing, but it is now much more intentional. Lowering barriers, seeing what I do as something more fluid, more dynamic, less separated. A recent example of this blending in practice can be seen here, as I used art to relieve some stress, and to help me prepare for a conference presentation. The project has recently won a community award and attracted a small amount of grant funding. It has become a simple and effective way of changing lives for the better.

    The more that what I do becomes a series of overlapping, meandering, ebbing and flowing plates, the more interesting things emerge. As I conclude this post, I’m preparing for conference talks, workshops, artist open studios, and an exciting 3 day artistic experiment involving 200 senior managers keen to explore how to apply creativity and innovation in their work. At the heart of this work is a simple yet powerful raison d’etre. The primary reason myself and my associates do this stuff, is to change lives for the better. More to follow, soon.

    Footnote

    Sorry, I almost forgot. Where Do Good Ideas Come From? They come from you. And they come from this fantastic book by Scott Berkun.

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