17 Small But Powerful Shifts Every Company Should Make In Their Messaging
August 26, 2018
In the past 5 years, I have written over 4,000 articles on the Internet.
That’s not an exaggerated number.
As a result, I’ve learned a tremendous amount regarding what resonates with readers and what doesn’t. Originally motivated by my own desire to “make it” as a writer, throughout my journey I’ve acquired a skill set that, turns out, is fairly universal.
Industry experts want to know how to get people to listen to them.
Companies want to know how to get consumers to pay attention to them.
Speakers, authors, consultants, investors, advisors, and more, all want to know how to share their ideas with the world, so that people and projects choose them.
A year ago, I took all of my learnings and decided to launch a service company specifically designed for helping people write high-performing content online, called Digital Press.
Our message and value offering resonated. And in our first year, we’ve grown to 20 full-time employees and over 40 clients based around the world.
Turns out, a lot of people struggle to share their message in a compelling way.
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